Videography
Tech pack then took a break but was reintroduced for the FW 2013 season. Returning to the marketing heritage of the Windrunner, seventeen of Nike’s leading global athletes helped design a collection that had its route in performance, but future in fashion. The first collection consisted of track tops and hoodies that beyond having been edited into cleaner futuristic silhouettes had been updated with technological advancements, making them extremely lightweight while still retaining heat and offering rain and wind protection. The collection was followed up with a holiday Tech Fleece pack, which brought fleece back into strong focus, the plush foam was placed between layers of cotton jersey creating a tri-layer fabric that provided comfort and warmth when needed.
The summer 2014 range saw the focus on developing the packs lightweight, breathability, and durability aspects while presenting a new Nike innovation, its Hyperfuse technology. Hyperfuse creates a durable composite material composed of three layers, one for stability, one for breathability and the third for durability. The collection featured its staple Windrunner, a vest, and a stand out poncho. The 2014 range also features previously unseen installments of color to Tech Pack, the new multi-color combinations provided a playful freshness and would become a larger part of its future.
The 2014 Fall pack saw a return to the Nike fleece focus, introduced the year before. This round emphasized movement and environmental protection. The collection consisted of the Butterfly Jacket, FZ Hoodie, Nike Tech Funnel and Nike Tech Pants for women. While for men another round of evolution was brought to the Windrunner IRD, a water-resistant iridescent woven overlay. The men's collection also included the Nike Tech AW77 with iridescent overlays, the Nike Tech FZ Hoody, Nike Tech Crew and Nike Tech Pants.
Promotional videos, commercials, or cinematic experiences. We have the expertise and creativity to bring ideas to life.
From concept and script development to filming and post-production editing, we work with high quality equipment.
We do not alter or manipulate situations in order to frame reality. Promotional videos, commercials, or cinematic experiences.
We have the expertise and creativity to bring ideas to life.
Throughout this expedition, meaningful connections were forged with prominent figures from the realms of art, motorcycle customization, and the surfing community, among others. It's worth noting that this campaign was sponsored by Jack Daniels and Ford, further enhancing the brand's authenticity and appeal.
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